Tag : Website
With a little less than 30 days until Black Friday, you may still be thinking about your PR and Marketing strategy for the approaching holidays. The truth of the matter is that you’re already behind the 8-ball.
A recent research report by Yesmail Interactive shows that many brands haven’t properly aligned their marketing activities (PR and social media included) to meet consumer shopping habits. The result: missed opportunities to gain and convert consumer attention into sales.
Don’t panic. There’s still time to get some cleaver ideas together.
Okay – I admit it. This topic came to mind because I flat out couldn’t think of anything to write about today. I knew it had to be done – we need fresh content – but, I was stuck. It seems everything moves so quickly these days, it’s hard not to feel like anything you write about is ‘yesterday’s news’. Does this sound familiar?
Since my company is currently undertaking a website redesign project, I’ve been thinking a lot about websites lately – in particular, what makes them successful as a marketing tool. In a quest to learn what other companies have done, I’ve visited dozens upon dozens of business sites for clues to their potential success. What I think I’ve discovered is…
Journalists are crazy busy these days. With information coming from every direction, sometimes it’s tough for a journalist to decide where to go to find the best and most newsworthy stuff. You, as a business owner, need to be aware that making the journalists’ job easier is key to getting media coverage for your company.