Tag : Video

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PR Newswire Lays It All Out in a Video!

What we do” videos, also known as “explainer” videos, are a great way to share a simplified message with your target audience to demystify a business’ services and product offerings.

Instead of “telling” you how to make one, PR Newsire decided to create their own to illustrate how it works. Their creative team huddled with their producers to find a way to make a complex business like PR more understandable. We believe this is also a simple way of explaining what to expect when you hire a PR or communications team to craft and amplify your message.

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Nice Video! But How Are People Going to Find it?

Okay. Great. Everything came into place and you wound up with a beautiful video about your business. Your staff looks courteous, your product looks beautiful, and the soundtrack would make anyone want to do business with you. Fantastic. Now how are people going to see it?

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Video: Good for your SEO and your CEO!

In their latest vlog post, Whitney Casey Productions’ Erica Harpold weighs in on the Forbes Insights article, “Video In The C-Suite”.

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Tips for using online video for your business

We are excited to have our first ever Vlog on PR Soup as part of our “Guest Blogger Series”! Erica Harpold, executive producer of Whitney Casey Productions shares her tips for using online video for your business. Erica Harpold is the executive producer of Whitney Casey Productions. WCP is an online video branding company that…

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Lights.Camera.Action! – The importance of adding video to your marketing strategy

I was reminded this weekend of the power of film. Film has the ability to personalize a business, help build or strengthen your brand, share a story, create awareness for a need, illicit emotion, bring about change, and create action. As a small business owner, isn’t this something you are trying to do every day? Think about how effective a short video could be on highlighting a special business focus, or punching up blog entry, or highlighting the emotion and activity of an event.