Tag : Twitter
Find HAPPO Happiness Beginning Monday, Feb. 18
Monday Evening Twitter Chat (#HAPPO) Kicks Off 2013 Nationwide Grassroots Effort to Match PR Pros with Local Jobs.
This spring, boosting a PR career (or finding great job candidates) in Austin, Texas, has gotten easier. I’ve been knighted by Minnesota digital PR superstar Arik Hanson as an Austin Champ for the re-launch of the Help a PR Pro Out (HAPPO) movement, a nationwide grassroots effort to match PR pros with local jobs.
In a recent Harvard Business Review piece, the author, a well-known social media strategist who oversees, among others, the famous twitter brand of Shaquille O’Neal (@Shaq), begs one simple question that’s, well, not-so-simple. Paraphrasing: “How do I monetize social media? And if I can’t, why bother?” This question couldn’t come at a better time. With the recent launch of Google+, being lauded as the latest and greatest in an already saturated field, I find myself, a social media fan, beginning to wonder what the hell I’m doing and why.