Tag : seo

7 Tips for Improving SEO for Your Press Releases

7 Tips for Improving SEO for Your Press Releases

At a recent PR over Coffee event where the guest speaker was Erica Schuckies from Business Wire, I got some new ideas (and refreshed my current knowledge) about how to best use wire services. To be honest, I was there for the SEO (search engine optimization) tips. And boy did Erica deliver! Here are seven key tips you can start using today.


Nice Video! But How Are People Going to Find it?

Okay. Great. Everything came into place and you wound up with a beautiful video about your business. Your staff looks courteous, your product looks beautiful, and the soundtrack would make anyone want to do business with you. Fantastic. Now how are people going to see it?


Video: Good for your SEO and your CEO!

In their latest vlog post, Whitney Casey Productions’ Erica Harpold weighs in on the Forbes Insights article, “Video In The C-Suite”.


SEO for PR: It’s not rocket science

In today’s online driven world, everyone in the marketing profession should understand search engine optimization (SEO) basics. Public Relations is no different. I would argue that only website strategists have more at stake before the mighty sword of Google.


Wanted Alive: The Press Release is NOT Dead

Content is king…and this applies to the good ‘ol PR tool known as the press release—or as I call it, the news release. Earlier this year while sitting in the Austin Content Marketing Tweetup ‘hot seat’ with my PRC colleague-in-crime LuAnn Glowacz, it was discovered we didn’t see eye-to-eye on the press release being alive…


Five Tips on Using Online Content for PR

I had the honor of leading a breakout session on public relations at BlogathonATX this past weekend, alongside the venerable Dara Quackenbush, public relations professor at Texas State University. The room was almost exclusively filled with self-employed entrepreneurs at various stages in their blogging journeys…