Tag : Public Relations

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Does CSR = ROI? The numbers can add up!

There has been a lot of talk lately about “community relations” or “corporate social responsibility” (CSR). Dare I say it’s become a buzz word? PR Soup finds the whole subject quite yummy. We’ve written about how to effectively integrate CSR into your current PR strategy and most recently about companies launching pseudo-CSR plans. Undoubtedly, consumers…

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Is Your Company Trapped By Corporate Social Responsibility?

There’s been a lot of talk lately about corporate social responsibility and how it relates to your business’ public relations strategy. In fact, CSR (yes, it even has its own acronym) has been addressed more than once in this blog. In a  Harvard  Business Review article, February 2007, entitled “Redefining Corporate Social Responsibility”, Mark Kramer…

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When Crisis Looms, Don’t Be That Guy! Start Communicating Early

As a PR professional, one of my least favorite calls from a client is the one that begins, “Uh, we might have a little crisis in the works, we’ve got reporters requesting interviews for tomorrow morning’s paper and we need your help.”