Tag : Public Relations

Seven Snarky Ways To Avoid PR Success
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Seven Snarky Ways To Avoid PR Success

Alright, let’s just jump right in! When your PR people call or write, don’t return those pesky phone calls or emails promptly. Journalists aren’t, after all, working on deadline or anything, so there’s no reason to be respectful of their time. Don’t get your PR team involved in branding meetings and brainstorming sessions. Heaven knows,…

7 Tips for Improving SEO for Your Press Releases
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7 Tips for Improving SEO for Your Press Releases

At a recent PR over Coffee event where the guest speaker was Erica Schuckies from Business Wire, I got some new ideas (and refreshed my current knowledge) about how to best use wire services. To be honest, I was there for the SEO (search engine optimization) tips. And boy did Erica deliver! Here are seven key tips you can start using today.

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Stitchin’ Stories With Social Media

I spent last weekend at the International Quilt Festival in Houston – a total feast for my senses! Approximately 50,000 people cross through the doors of the George R. Brown Convention center (it’s not your Grandma’s quilt show), so there’s no doubt that it’s a major challenge for exhibitors at any tradeshow to rise above noise (literally and figuratively) and gain the attention of attendees. Every booth has something unique to offer, of course, but imagine trying convey this when you also have a language barrier to overcome!

Here are some of the fun ways I noticed exhibitors were trying to get their product noticed.

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20 things you should know about PR

You tried the DIY thing and it didn’t work out so well. Now it’s time to hire a PR pro. Here are a few things you should know before signing on the dotted line.

Refill the cup of coffee, take a deep breath, and know you’re not alone.

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Who Jacked My News?!

The recently coined phrase, “Newsjacking”, by the clever David Meerman Scott (author of Newsjacking and The New Rules of Marketing and PR) breathes new life into a PR maneuver as old as the invention of soft soap. With the advent and rise of social media and the 24 hour news cycle, “newsjacking” has found a name and place in today’s media tool box by creating a level playing field in the world of communications.

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Pitch YOUR Story to the Media

While I was reading this weekend about what other journalists were saying about how to get your story in the paper, I found myself scoffing at a blog post that read, “There is a proven method to get your story in the paper.” Then I read on and actually agreed with the author (somewhat)— “The proven method is effective communication.” While an editor always has the upper hand in saying whether or not a story will run and where, the chances of that story running are better if a reporter has great information on an interesting story. This is where you come in to help.

Fall story ideas to generate publicity and PR for your business!
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Fall story ideas to generate publicity and PR for your business!

Aaaahhhh – Fall is in the air! Even here in Austin, we are starting to see some cooler temps (and we couldn’t be happier about that). It’s time to dust off the PR cobwebs and think about how you can craft some story ideas (pitches) for your business around the Fall season.

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The Bees in Your Own Backyard

It may seem obvious, but there’s a ‘free’ PR opportunity you as an employer may be overlooking every day. The work environment you create for your employees is directly correlated to the image your company projects to the community. It’s the little things that you do for your staff – whether it be a staff…

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SEO for PR: It’s not rocket science

In today’s online driven world, everyone in the marketing profession should understand search engine optimization (SEO) basics. Public Relations is no different. I would argue that only website strategists have more at stake before the mighty sword of Google.

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Are You Likeable? (Does It Matter?)

“Mommy, I don’t like you. You’re not my friend.” I get this from my fickle 5 year old on a regular basis. My snarky reply is usually, “Good. I’m your parent, not your friend. You’re not supposed to like me.” CEOs and business owners struggle with a similar issue on a regular basis: with employees,…