Tag : PR

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The Million Dollar Question: Is Google+ Worth It?

In a recent Harvard Business Review piece, the author, a well-known social media strategist who oversees, among others, the famous twitter brand of Shaquille O’Neal (@Shaq), begs one simple question that’s, well, not-so-simple. Paraphrasing: “How do I monetize social media? And if I can’t, why bother?” This question couldn’t come at a better time. With the recent launch of Google+, being lauded as the latest and greatest in an already saturated field, I find myself, a social media fan, beginning to wonder what the hell I’m doing and why.

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Does CSR = ROI? The numbers can add up!

There has been a lot of talk lately about “community relations” or “corporate social responsibility” (CSR). Dare I say it’s become a buzz word? PR Soup finds the whole subject quite yummy. We’ve written about how to effectively integrate CSR into your current PR strategy and most recently about companies launching pseudo-CSR plans. Undoubtedly, consumers…

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Is Your Company Trapped By Corporate Social Responsibility?

There’s been a lot of talk lately about corporate social responsibility and how it relates to your business’ public relations strategy. In fact, CSR (yes, it even has its own acronym) has been addressed more than once in this blog. In a  Harvard  Business Review article, February 2007, entitled “Redefining Corporate Social Responsibility”, Mark Kramer…

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Effectively Using Community Relations in your PR Strategy

Does your business have a community service project or plan? If your answer is no, why not? Community relations is one of the most overlooked PR strategies, yet something that can easily be implemented for very little money – if any at all – and with a small time commitment.  Plus, chances are the majority…

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Twitter This and Tweet That

It’s true. There are lots of people out there that still don’t get Twitter. I know a few of them, and my hunch is you do, too. And you may be inclined to fall into the trap I often do; the “let me explain this to you one more time” trap where before long you…

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Social Media: For Small Business, It Can Be Like Jumping Hurdles

Social media continues to grow globally in terms of adoption, usage, interest and impact in a massive way. It’s undeniably changing the way that content and information work particularly in terms of the publishing of consumer opinion. This has transformed the way that consumers relate to brands and the way that brands should operate, driving direct interaction, transparency and a more consultative approach.

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Wanted Alive: The Press Release is NOT Dead

Content is king…and this applies to the good ‘ol PR tool known as the press release—or as I call it, the news release. Earlier this year while sitting in the Austin Content Marketing Tweetup ‘hot seat’ with my PRC colleague-in-crime LuAnn Glowacz, it was discovered we didn’t see eye-to-eye on the press release being alive…

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Book Review: The Future of Nonprofits: Innovate and Thrive in the Digital Age

Leaders in the nonprofit and social technology world, David J. Neff and Randal Moss reveal how the future of innovation, internal entrepreneurship, fundraising and social media communications will radically reshape the landscape of nonprofits in the next five years.

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When Crisis Looms, Don’t Be That Guy! Start Communicating Early

As a PR professional, one of my least favorite calls from a client is the one that begins, “Uh, we might have a little crisis in the works, we’ve got reporters requesting interviews for tomorrow morning’s paper and we need your help.”

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Nine Steps to a Noteworthy Newsroom

Journalists are crazy busy these days. With information coming from every direction, sometimes it’s tough for a journalist to decide where to go to find the best and most newsworthy stuff. You, as a business owner, need to be aware that making the journalists’ job easier is key to getting media coverage for your company.