Tag : Messaging

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Stitchin’ Stories With Social Media

I spent last weekend at the International Quilt Festival in Houston – a total feast for my senses! Approximately 50,000 people cross through the doors of the George R. Brown Convention center (it’s not your Grandma’s quilt show), so there’s no doubt that it’s a major challenge for exhibitors at any tradeshow to rise above noise (literally and figuratively) and gain the attention of attendees. Every booth has something unique to offer, of course, but imagine trying convey this when you also have a language barrier to overcome!

Here are some of the fun ways I noticed exhibitors were trying to get their product noticed.

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The Awe Inspiring Power of the Internet & Social Media

This infographic from Open-Site.Org, called Power to the Online People illustrates just how much social media is affecting our lives socially and politically. It also illustrates how important it is for you to get your message, whether it’s political, business, social or news, RIGHT.

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5 tips to get rid of the blog writing blues?

Okay – I admit it. This topic came to mind because I flat out couldn’t think of anything to write about today. I knew it had to be done – we need fresh content – but, I was stuck. It seems everything moves so quickly these days, it’s hard not to feel like anything you write about is ‘yesterday’s news’. Does this sound familiar?

Fall story ideas to generate publicity and PR for your business!
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Fall story ideas to generate publicity and PR for your business!

Aaaahhhh – Fall is in the air! Even here in Austin, we are starting to see some cooler temps (and we couldn’t be happier about that). It’s time to dust off the PR cobwebs and think about how you can craft some story ideas (pitches) for your business around the Fall season.

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Does Your Website Have the Five Abilities?

Since my company is currently undertaking a website redesign project, I’ve been thinking a lot about websites lately – in particular, what makes them successful as a marketing tool. In a quest to learn what other companies have done, I’ve visited dozens upon dozens of business sites for clues to their potential success. What I think I’ve discovered is…

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The Million Dollar Question: Is Google+ Worth It?

In a recent Harvard Business Review piece, the author, a well-known social media strategist who oversees, among others, the famous twitter brand of Shaquille O’Neal (@Shaq), begs one simple question that’s, well, not-so-simple. Paraphrasing: “How do I monetize social media? And if I can’t, why bother?” This question couldn’t come at a better time. With the recent launch of Google+, being lauded as the latest and greatest in an already saturated field, I find myself, a social media fan, beginning to wonder what the hell I’m doing and why.

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When Crisis Looms, Don’t Be That Guy! Start Communicating Early

As a PR professional, one of my least favorite calls from a client is the one that begins, “Uh, we might have a little crisis in the works, we’ve got reporters requesting interviews for tomorrow morning’s paper and we need your help.”

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Engage, Listen, Be Authentic, Be Transparent. But How?

I survived SXSWi 2011 and all I got was this lousy t-shirt. Okay, I kid. This year’s conference actually served for some great networking opportunities and some solid presentations and heated panel discussions around branding, marketing, business and social media.