Tag : Marketing

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Understanding How to Target the Hispanic Market

The large and fast-growing U.S. Hispanic market has been intriguing marketers lately. There are around 50 million Hispanics in the U.S., about one-fifth of the U.S. population. More significantly, Hispanics account for at least half of U.S. population growth.

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The ‘So What?’ Factor: What’s In It For Me?

One of the biggest challenges I see on a daily basis with clients is how to deliver value propositions. Most businesses are started to fill an unmet need in the market place with their product or service. The catch is that so much attention goes into developing the vendor product or service, over time it’s…

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I Have a Facebook Fan Page…Now What?

Congratulations for diving into the world of Social Media! A powerful tool to add to your marketing mix, social media can be a bit overwhelming. But, it doesn’t have to be! Here are a few ways to help you succeed in getting out your message effectively while still having fun.