Tag : Marketing

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Lights.Camera.Action! – The importance of adding video to your marketing strategy

I was reminded this weekend of the power of film. Film has the ability to personalize a business, help build or strengthen your brand, share a story, create awareness for a need, illicit emotion, bring about change, and create action. As a small business owner, isn’t this something you are trying to do every day? Think about how effective a short video could be on highlighting a special business focus, or punching up blog entry, or highlighting the emotion and activity of an event.

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Does Your Website Have the Five Abilities?

Since my company is currently undertaking a website redesign project, I’ve been thinking a lot about websites lately – in particular, what makes them successful as a marketing tool. In a quest to learn what other companies have done, I’ve visited dozens upon dozens of business sites for clues to their potential success. What I think I’ve discovered is…

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Does CSR = ROI? The numbers can add up!

There has been a lot of talk lately about “community relations” or “corporate social responsibility” (CSR). Dare I say it’s become a buzz word? PR Soup finds the whole subject quite yummy. We’ve written about how to effectively integrate CSR into your current PR strategy and most recently about companies launching pseudo-CSR plans. Undoubtedly, consumers…

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Is Your Company Trapped By Corporate Social Responsibility?

There’s been a lot of talk lately about corporate social responsibility and how it relates to your business’ public relations strategy. In fact, CSR (yes, it even has its own acronym) has been addressed more than once in this blog. In a  Harvard  Business Review article, February 2007, entitled “Redefining Corporate Social Responsibility”, Mark Kramer…

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HELP! I have brain freeze.

We all know the feeling. The pounding that starts slow and then wham has you wincing in momentary pain. I’ve read that pressing your tongue or thumb to the roof of your mouth helps quell the throbbing. For me, squeezing my eyes shut and saying a few choice words seems to do the trick. This…

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Effectively Using Community Relations in your PR Strategy

Does your business have a community service project or plan? If your answer is no, why not? Community relations is one of the most overlooked PR strategies, yet something that can easily be implemented for very little money – if any at all – and with a small time commitment.  Plus, chances are the majority…

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Twitter This and Tweet That

It’s true. There are lots of people out there that still don’t get Twitter. I know a few of them, and my hunch is you do, too. And you may be inclined to fall into the trap I often do; the “let me explain this to you one more time” trap where before long you…

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Social Media: For Small Business, It Can Be Like Jumping Hurdles

Social media continues to grow globally in terms of adoption, usage, interest and impact in a massive way. It’s undeniably changing the way that content and information work particularly in terms of the publishing of consumer opinion. This has transformed the way that consumers relate to brands and the way that brands should operate, driving direct interaction, transparency and a more consultative approach.

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Engage, Listen, Be Authentic, Be Transparent. But How?

I survived SXSWi 2011 and all I got was this lousy t-shirt. Okay, I kid. This year’s conference actually served for some great networking opportunities and some solid presentations and heated panel discussions around branding, marketing, business and social media.

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The Social Media Party Line

I remember well my visits to my grandparents’ house in New Orleans as a girl. Inside their cottage home were all sorts of unusual treasures, unlike my family’s own modern home 200 miles away. Notably in the hallway, there sat a black, heavy phone with a big finger dial atop a piece of furniture known as a ‘telephone table’.