Tag : Business
What we do” videos, also known as “explainer” videos, are a great way to share a simplified message with your target audience to demystify a business’ services and product offerings.
Instead of “telling” you how to make one, PR Newsire decided to create their own to illustrate how it works. Their creative team huddled with their producers to find a way to make a complex business like PR more understandable. We believe this is also a simple way of explaining what to expect when you hire a PR or communications team to craft and amplify your message.
The year of 2012 saw a surge in the use of infographics to tell stories. Everything from politics to the peaks and valleys of business financials to environmental monitoring became a reason to get creative and make an infographic.
We wonder if this won’t become even more popular in the years to come, as information overload becomes more and more of a factor, and easy ways to process, break down and disseminate information are sought after.
We found two articles worth sharing on the use of graphics to tell stories.
I spent last weekend at the International Quilt Festival in Houston – a total feast for my senses! Approximately 50,000 people cross through the doors of the George R. Brown Convention center (it’s not your Grandma’s quilt show), so there’s no doubt that it’s a major challenge for exhibitors at any tradeshow to rise above noise (literally and figuratively) and gain the attention of attendees. Every booth has something unique to offer, of course, but imagine trying convey this when you also have a language barrier to overcome!
Here are some of the fun ways I noticed exhibitors were trying to get their product noticed.
If your company doesn’t have a blog yet, you might be wondering if you’re missing out on the latest and greatest business generator, or whether you’re just smarter than the average bear and avoiding a pitfall. (Click on “Blog” and there’s nothing there = pitfall.) There’s a plethora of free content out there in the world these days; your blog needs to be stand up to the competition. Sloppy and irrelevant have no place in the blogosphere, so think before you give that 22 year old intern the job.
Hey Friends and Fellow Followers: We’ve got an idea for you to help you gain an edge in your business! It’s a conference. (Wah wah, I hear the groans, cut it out. I promise . . . ) This conference is NOT your granddad’s confab!
It is ON like Blogathon, which has become quite the rage in Austin!
#BlogathonATX is a daylong Austin-centric conference that brings both novice and expert bloggers and social media folks together for a day of learning and networking. The event has gained the reputation for bringing together Austin’s best and brightest, and for providing world-class information and training, all with a laid-back, slightly silly local flavor.
Okay – I admit it. This topic came to mind because I flat out couldn’t think of anything to write about today. I knew it had to be done – we need fresh content – but, I was stuck. It seems everything moves so quickly these days, it’s hard not to feel like anything you write about is ‘yesterday’s news’. Does this sound familiar?
You’ve seen it on TV. You’re watching the Grammies, Oscars, or another awards show and the winner is announced. Giddy with surprise, she approaches the stage to accept her award, then proceeds to thank a seemingly endless list of people who believed in her and helped her get where she is.