The Nature Conservancy of Texas Case Study

ideas with results

 

The Nature Conservancy Picnic for the Planet

Goal:
Our relationship with The Nature Conservancy of Texas started with Andris Media Group pitching the organization’s Picnic for the Planet event, which ran in conjunction with Earth Day Dallas. We worked with TNC to create picnic baskets for the media, a clever pitch and then contacted radio, TV, and newspapers in the D/FW area. An extremely successful campaign, we garnered attention in the following:

TV
KXAS, NBC 5 | WFAA-TV

RADIO
KRLD-AM | KERA-AM

PRINT
Dallas Morning News | Dallas Voice

INTERNET
Art & Seek Jr website article | Art & Seek event article

Involvement:
- Public Relations


Kudos:
“When it comes to PR, Andrea and Christine have the Midas touch. Their energy, creative ideas and can-do attitude has helped us knock our press efforts out of the park time and time again.” – Vanessa Martin, Senior Media Relations Manager