Category : Targeting
Your supporters and partners are one of the most productive marketing channels you have, and one of the least expensive. But I see so few orgs that ask supporters to spread the word on vital asks, and even fewer who make it easy (and far more likely) for them to do so. Is your organization using a “spreading the word” strategy?
I spent last weekend at the International Quilt Festival in Houston – a total feast for my senses! Approximately 50,000 people cross through the doors of the George R. Brown Convention center (it’s not your Grandma’s quilt show), so there’s no doubt that it’s a major challenge for exhibitors at any tradeshow to rise above noise (literally and figuratively) and gain the attention of attendees. Every booth has something unique to offer, of course, but imagine trying convey this when you also have a language barrier to overcome!
Here are some of the fun ways I noticed exhibitors were trying to get their product noticed.
If your company doesn’t have a blog yet, you might be wondering if you’re missing out on the latest and greatest business generator, or whether you’re just smarter than the average bear and avoiding a pitfall. (Click on “Blog” and there’s nothing there = pitfall.) There’s a plethora of free content out there in the world these days; your blog needs to be stand up to the competition. Sloppy and irrelevant have no place in the blogosphere, so think before you give that 22 year old intern the job.
I’m often asked by small business owners and entrepreneurs: “When I want a news outlet or publication to include me in a story, I should send them a news release, right?” It certainly depends on the situation, but my answer is often, “No. Skip it.” And here’s why: A news release (a.k.a., a press release)…
I remember well my visits to my grandparents’ house in New Orleans as a girl. Inside their cottage home were all sorts of unusual treasures, unlike my family’s own modern home 200 miles away. Notably in the hallway, there sat a black, heavy phone with a big finger dial atop a piece of furniture known as a ‘telephone table’.
The large and fast-growing U.S. Hispanic market has been intriguing marketers lately. There are around 50 million Hispanics in the U.S., about one-fifth of the U.S. population. More significantly, Hispanics account for at least half of U.S. population growth.
One of the biggest challenges I see on a daily basis with clients is how to deliver value propositions. Most businesses are started to fill an unmet need in the market place with their product or service. The catch is that so much attention goes into developing the vendor product or service, over time it’s…
Congratulations for diving into the world of Social Media! A powerful tool to add to your marketing mix, social media can be a bit overwhelming. But, it doesn’t have to be! Here are a few ways to help you succeed in getting out your message effectively while still having fun.
When you’re putting together an integrated communications plan, one of the very first things you need to do is to define your ideal customers. This is important in every aspect of communications and is absolutely critical for good public relations. But even if you seem to have a clear vision of your customers’ demographics, you may be missing the point. Why?
By Sherry Lowry, serial entrepreneur
It is my privilege to participate in the launch of The PR Channel. It’s a strong prediction, but I believe this blog will change the general public’s perception and direct experience with the field of Public Relations.