Category : Social Media

6

The Million Dollar Question: Is Google+ Worth It?

In a recent Harvard Business Review piece, the author, a well-known social media strategist who oversees, among others, the famous twitter brand of Shaquille O’Neal (@Shaq), begs one simple question that’s, well, not-so-simple. Paraphrasing: “How do I monetize social media? And if I can’t, why bother?” This question couldn’t come at a better time. With the recent launch of Google+, being lauded as the latest and greatest in an already saturated field, I find myself, a social media fan, beginning to wonder what the hell I’m doing and why.

0

HELP! I have brain freeze.

We all know the feeling. The pounding that starts slow and then wham has you wincing in momentary pain. I’ve read that pressing your tongue or thumb to the roof of your mouth helps quell the throbbing. For me, squeezing my eyes shut and saying a few choice words seems to do the trick. This…

3

Twitter This and Tweet That

It’s true. There are lots of people out there that still don’t get Twitter. I know a few of them, and my hunch is you do, too. And you may be inclined to fall into the trap I often do; the “let me explain this to you one more time” trap where before long you…

0

Social Media: For Small Business, It Can Be Like Jumping Hurdles

Social media continues to grow globally in terms of adoption, usage, interest and impact in a massive way. It’s undeniably changing the way that content and information work particularly in terms of the publishing of consumer opinion. This has transformed the way that consumers relate to brands and the way that brands should operate, driving direct interaction, transparency and a more consultative approach.

2

Wanted Alive: The Press Release is NOT Dead

Content is king…and this applies to the good ‘ol PR tool known as the press release—or as I call it, the news release. Earlier this year while sitting in the Austin Content Marketing Tweetup ‘hot seat’ with my PRC colleague-in-crime LuAnn Glowacz, it was discovered we didn’t see eye-to-eye on the press release being alive…

3

Book Review: The Future of Nonprofits: Innovate and Thrive in the Digital Age

Leaders in the nonprofit and social technology world, David J. Neff and Randal Moss reveal how the future of innovation, internal entrepreneurship, fundraising and social media communications will radically reshape the landscape of nonprofits in the next five years.

4

Why I’m a SXSWi Nerd (And Why You Should Care)

March is a BIG month around these parts. It ushers in: 1) the very best weather Austin has to offer 2) Texas bluebonnets 3) SXSW. If you know SXSW at all, you most likely know it for its music and film festival portions. But something nearly surpassing these two in anticipation and excitement in recent…

1

The Social Media Party Line

I remember well my visits to my grandparents’ house in New Orleans as a girl. Inside their cottage home were all sorts of unusual treasures, unlike my family’s own modern home 200 miles away. Notably in the hallway, there sat a black, heavy phone with a big finger dial atop a piece of furniture known as a ‘telephone table’.

5

It’s Elementary, Dear Watson: Why Being Your Own Spy is So Important

What business owners tend to forget is how fast word can spread in this rapid-exchange media environment. There is no time clock, there are no geographic borders; instant gratification is expected. These reasons alone should make you want to read on.

1

Blogging from #BlogathonATX at Conjunctured

One of the coolest things about Austin is its sense of community. When I moved here from New Orleans 7 years ago, I worried it would take awhile for me to make new friends, to build relationships, to develop a supportive community. My worrying was needless.