Category : PR

1

Engage, Listen, Be Authentic, Be Transparent. But How?

I survived SXSWi 2011 and all I got was this lousy t-shirt. Okay, I kid. This year’s conference actually served for some great networking opportunities and some solid presentations and heated panel discussions around branding, marketing, business and social media.

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Why I’m a SXSWi Nerd (And Why You Should Care)

March is a BIG month around these parts. It ushers in: 1) the very best weather Austin has to offer 2) Texas bluebonnets 3) SXSW. If you know SXSW at all, you most likely know it for its music and film festival portions. But something nearly surpassing these two in anticipation and excitement in recent…

1

The Social Media Party Line

I remember well my visits to my grandparents’ house in New Orleans as a girl. Inside their cottage home were all sorts of unusual treasures, unlike my family’s own modern home 200 miles away. Notably in the hallway, there sat a black, heavy phone with a big finger dial atop a piece of furniture known as a ‘telephone table’.

5

It’s Elementary, Dear Watson: Why Being Your Own Spy is So Important

What business owners tend to forget is how fast word can spread in this rapid-exchange media environment. There is no time clock, there are no geographic borders; instant gratification is expected. These reasons alone should make you want to read on.

5

Five Tips on Using Online Content for PR

I had the honor of leading a breakout session on public relations at BlogathonATX this past weekend, alongside the venerable Dara Quackenbush, public relations professor at Texas State University. The room was almost exclusively filled with self-employed entrepreneurs at various stages in their blogging journeys…

1

Blogging from #BlogathonATX at Conjunctured

One of the coolest things about Austin is its sense of community. When I moved here from New Orleans 7 years ago, I worried it would take awhile for me to make new friends, to build relationships, to develop a supportive community. My worrying was needless.

2

The ‘So What?’ Factor: What’s In It For Me?

One of the biggest challenges I see on a daily basis with clients is how to deliver value propositions. Most businesses are started to fill an unmet need in the market place with their product or service. The catch is that so much attention goes into developing the vendor product or service, over time it’s…

3

I Have a Facebook Fan Page…Now What?

Congratulations for diving into the world of Social Media! A powerful tool to add to your marketing mix, social media can be a bit overwhelming. But, it doesn’t have to be! Here are a few ways to help you succeed in getting out your message effectively while still having fun.

2

Message Not Sticking? Time to Get Psycho.

When you’re putting together an integrated communications plan, one of the very first things you need to do is to define your ideal customers. This is important in every aspect of communications and is absolutely critical for good public relations. But even if you seem to have a clear vision of your customers’ demographics, you may be missing the point. Why?

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Write Like You Know How To Write

We’ve all been there. Finally settling down in front of the computer, we pull up the blank page, stare at it for a bit, daydream nervously about all the great things we want to relay in writing, then feel a rush of angst. We get up, get another cup of coffee, and come back hoping…