Category : PR

0

Pitch YOUR Story to the Media

While I was reading this weekend about what other journalists were saying about how to get your story in the paper, I found myself scoffing at a blog post that read, “There is a proven method to get your story in the paper.” Then I read on and actually agreed with the author (somewhat)— “The proven method is effective communication.” While an editor always has the upper hand in saying whether or not a story will run and where, the chances of that story running are better if a reporter has great information on an interesting story. This is where you come in to help.

1

How Infographics Can Improve Your Storytelling

As a PR pro, I make my living telling stories. But I’m also a visual learner: visuals are important to me when I’m making informed decisions. It turns out, I’m not the only who learns this way: About 65 percent of the US population is made up of visual learners. That’s a big percentage of…

Fall story ideas to generate publicity and PR for your business!
0

Fall story ideas to generate publicity and PR for your business!

Aaaahhhh – Fall is in the air! Even here in Austin, we are starting to see some cooler temps (and we couldn’t be happier about that). It’s time to dust off the PR cobwebs and think about how you can craft some story ideas (pitches) for your business around the Fall season.

2

The Bees in Your Own Backyard

It may seem obvious, but there’s a ‘free’ PR opportunity you as an employer may be overlooking every day. The work environment you create for your employees is directly correlated to the image your company projects to the community. It’s the little things that you do for your staff – whether it be a staff…

3

SEO for PR: It’s not rocket science

In today’s online driven world, everyone in the marketing profession should understand search engine optimization (SEO) basics. Public Relations is no different. I would argue that only website strategists have more at stake before the mighty sword of Google.

1

Are You Likeable? (Does It Matter?)

“Mommy, I don’t like you. You’re not my friend.” I get this from my fickle 5 year old on a regular basis. My snarky reply is usually, “Good. I’m your parent, not your friend. You’re not supposed to like me.” CEOs and business owners struggle with a similar issue on a regular basis: with employees,…

3

Tips for using online video for your business

We are excited to have our first ever Vlog on PR Soup as part of our “Guest Blogger Series”! Erica Harpold, executive producer of Whitney Casey Productions shares her tips for using online video for your business. Erica Harpold is the executive producer of Whitney Casey Productions. WCP is an online video branding company that…

6

The Million Dollar Question: Is Google+ Worth It?

In a recent Harvard Business Review piece, the author, a well-known social media strategist who oversees, among others, the famous twitter brand of Shaquille O’Neal (@Shaq), begs one simple question that’s, well, not-so-simple. Paraphrasing: “How do I monetize social media? And if I can’t, why bother?” This question couldn’t come at a better time. With the recent launch of Google+, being lauded as the latest and greatest in an already saturated field, I find myself, a social media fan, beginning to wonder what the hell I’m doing and why.

0

Does CSR = ROI? The numbers can add up!

There has been a lot of talk lately about “community relations” or “corporate social responsibility” (CSR). Dare I say it’s become a buzz word? PR Soup finds the whole subject quite yummy. We’ve written about how to effectively integrate CSR into your current PR strategy and most recently about companies launching pseudo-CSR plans. Undoubtedly, consumers…

2

Is Your Company Trapped By Corporate Social Responsibility?

There’s been a lot of talk lately about corporate social responsibility and how it relates to your business’ public relations strategy. In fact, CSR (yes, it even has its own acronym) has been addressed more than once in this blog. In a  Harvard  Business Review article, February 2007, entitled “Redefining Corporate Social Responsibility”, Mark Kramer…