Category : PR
This infographic from Open-Site.Org, called Power to the Online People illustrates just how much social media is affecting our lives socially and politically. It also illustrates how important it is for you to get your message, whether it’s political, business, social or news, RIGHT.
Okay – I admit it. This topic came to mind because I flat out couldn’t think of anything to write about today. I knew it had to be done – we need fresh content – but, I was stuck. It seems everything moves so quickly these days, it’s hard not to feel like anything you write about is ‘yesterday’s news’. Does this sound familiar?
The recently coined phrase, “Newsjacking”, by the clever David Meerman Scott (author of Newsjacking and The New Rules of Marketing and PR) breathes new life into a PR maneuver as old as the invention of soft soap. With the advent and rise of social media and the 24 hour news cycle, “newsjacking” has found a name and place in today’s media tool box by creating a level playing field in the world of communications.
Okay. Great. Everything came into place and you wound up with a beautiful video about your business. Your staff looks courteous, your product looks beautiful, and the soundtrack would make anyone want to do business with you. Fantastic. Now how are people going to see it?
One of the top buzzwords heard at SXSWi was “transmedia”. Interestingly this term is neither new or revolutionary. Transmedia (or transmedia storytelling), instead, is a little spit and polish on some communication strategies that are tried and true.
Manners, people. Seriously. This may not be your average PR advice post, but it’s unmistakably good business and public relations advice. Deep breath; I’m ready to rant. As a business owner, you come into contact with people every day whom you think could become future customers/clients. You also meet people who may never have a…
Happy anniversary! It’s been one year since the birth of PR Soup. And we’re so amazed and humbled by the support we’ve gotten from you: the tech entrepreneur, the small business owner, the nonprofit marketer, the fellow PR professional…oh, and a big shout out to mom, too. More has changed for us in the past…
I have to admit that I’ve caught the Pinterest fever! It’s a dream for this wannabe Martha Stewart – all my favorite things in one place, neatly organized, and easily shared. Nirvana!
So, what is this new nirvana I’m drooling over?
Over the past year, I’ve had the opportunity to see several savvy, well-connected speakers talk about a the all-too-often referred to ‘elevator pitch’. Each person left me with a different set of ideas and expectations about the succinctly-orchestrated introduction that we use at least a few times every week.