Category : PR

Seven Snarky Ways To Avoid PR Success
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Seven Snarky Ways To Avoid PR Success

Alright, let’s just jump right in! When your PR people call or write, don’t return those pesky phone calls or emails promptly. Journalists aren’t, after all, working on deadline or anything, so there’s no reason to be respectful of their time. Don’t get your PR team involved in branding meetings and brainstorming sessions. Heaven knows,…

5 Tips for Getting Your Audience to
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5 Tips for Getting Your Audience to “Spread the Word”

Your supporters and partners are one of the most productive marketing channels you have, and one of the least expensive. But I see so few orgs that ask supporters to spread the word on vital asks, and even fewer who make it easy (and far more likely) for them to do so. Is your organization using a “spreading the word” strategy?

7 Tips for Improving SEO for Your Press Releases
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7 Tips for Improving SEO for Your Press Releases

At a recent PR over Coffee event where the guest speaker was Erica Schuckies from Business Wire, I got some new ideas (and refreshed my current knowledge) about how to best use wire services. To be honest, I was there for the SEO (search engine optimization) tips. And boy did Erica deliver! Here are seven key tips you can start using today.

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PR Newswire Lays It All Out in a Video!

What we do” videos, also known as “explainer” videos, are a great way to share a simplified message with your target audience to demystify a business’ services and product offerings.

Instead of “telling” you how to make one, PR Newsire decided to create their own to illustrate how it works. Their creative team huddled with their producers to find a way to make a complex business like PR more understandable. We believe this is also a simple way of explaining what to expect when you hire a PR or communications team to craft and amplify your message.

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PR Pro Job Hunting? Austin Employer Looking for PR Pros?

Find HAPPO Happiness Beginning Monday, Feb. 18

Monday Evening Twitter Chat (#HAPPO) Kicks Off 2013 Nationwide Grassroots Effort to Match PR Pros with Local Jobs.

This spring, boosting a PR career (or finding great job candidates) in Austin, Texas, has gotten easier. I’ve been knighted by Minnesota digital PR superstar Arik Hanson as an Austin Champ for the re-launch of the Help a PR Pro Out (HAPPO) movement, a nationwide grassroots effort to match PR pros with local jobs.

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Every Picture Tells A Story; And So Can You!

The year of 2012 saw a surge in the use of infographics to tell stories. Everything from politics to the peaks and valleys of business financials to environmental monitoring became a reason to get creative and make an infographic.

We wonder if this won’t become even more popular in the years to come, as information overload becomes more and more of a factor, and easy ways to process, break down and disseminate information are sought after.

We found two articles worth sharing on the use of graphics to tell stories.

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Stitchin’ Stories With Social Media

I spent last weekend at the International Quilt Festival in Houston – a total feast for my senses! Approximately 50,000 people cross through the doors of the George R. Brown Convention center (it’s not your Grandma’s quilt show), so there’s no doubt that it’s a major challenge for exhibitors at any tradeshow to rise above noise (literally and figuratively) and gain the attention of attendees. Every booth has something unique to offer, of course, but imagine trying convey this when you also have a language barrier to overcome!

Here are some of the fun ways I noticed exhibitors were trying to get their product noticed.

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Great Networking Opportunity with Entrepreneur Magazine!

PR over Coffee in Austin is proud to host Grant Davis, contributing Tech & Money Editor for Entrepreneur Magazine, in Austin on November 13, 6-8 PM at the Acton School of Business.

This one-of-a-kind meetup is an opportunity for tech startups and established businesses to come ask Grant what he and his fellow editors at Entrepreneur look for when they decide to write about new technology businesses.

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Tips to Give Your PR and Marketing Strategy Some “Holidazzle”

With a little less than 30 days until Black Friday, you may still be thinking about your PR and Marketing strategy for the approaching holidays. The truth of the matter is that you’re already behind the 8-ball.

A recent research report by Yesmail Interactive shows that many brands haven’t properly aligned their marketing activities (PR and social media included) to meet consumer shopping habits. The result: missed opportunities to gain and convert consumer attention into sales.

Don’t panic. There’s still time to get some cleaver ideas together.

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ATX Blogger Alert: Eat, Learn, Party!

It is ON like Blogathon, which has become quite the rage in Austin!

#BlogathonATX is a daylong Austin-centric conference that brings both novice and expert bloggers and social media folks together for a day of learning and networking. The event has gained the reputation for bringing together Austin’s best and brightest, and for providing world-class information and training, all with a laid-back, slightly silly local flavor.