Category : Positioning

Seven Snarky Ways To Avoid PR Success
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Seven Snarky Ways To Avoid PR Success

Alright, let’s just jump right in! When your PR people call or write, don’t return those pesky phone calls or emails promptly. Journalists aren’t, after all, working on deadline or anything, so there’s no reason to be respectful of their time. Don’t get your PR team involved in branding meetings and brainstorming sessions. Heaven knows,…

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PR Newswire Lays It All Out in a Video!

What we do” videos, also known as “explainer” videos, are a great way to share a simplified message with your target audience to demystify a business’ services and product offerings.

Instead of “telling” you how to make one, PR Newsire decided to create their own to illustrate how it works. Their creative team huddled with their producers to find a way to make a complex business like PR more understandable. We believe this is also a simple way of explaining what to expect when you hire a PR or communications team to craft and amplify your message.

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Tips to Give Your PR and Marketing Strategy Some “Holidazzle”

With a little less than 30 days until Black Friday, you may still be thinking about your PR and Marketing strategy for the approaching holidays. The truth of the matter is that you’re already behind the 8-ball.

A recent research report by Yesmail Interactive shows that many brands haven’t properly aligned their marketing activities (PR and social media included) to meet consumer shopping habits. The result: missed opportunities to gain and convert consumer attention into sales.

Don’t panic. There’s still time to get some cleaver ideas together.

To Blog or Not to Blog - That Is the Question!
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To Blog or Not to Blog – That Is the Question!

If your company doesn’t have a blog yet, you might be wondering if you’re missing out on the latest and greatest business generator, or whether you’re just smarter than the average bear and avoiding a pitfall. (Click on “Blog” and there’s nothing there = pitfall.) There’s a plethora of free content out there in the world these days; your blog needs to be stand up to the competition. Sloppy and irrelevant have no place in the blogosphere, so think before you give that 22 year old intern the job.

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Has your company’s storytelling gone “transmedia”?

One of the top buzzwords heard at SXSWi was “transmedia”. Interestingly this term is neither new or revolutionary. Transmedia (or transmedia storytelling), instead, is a little spit and polish on some communication strategies that are tried and true.

Pinterest – has it caught your attention yet? It should!

I have to admit that I’ve caught the Pinterest fever! It’s a dream for this wannabe Martha Stewart – all my favorite things in one place, neatly organized, and easily shared. Nirvana!

So, what is this new nirvana I’m drooling over?

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The Bees in Your Own Backyard

It may seem obvious, but there’s a ‘free’ PR opportunity you as an employer may be overlooking every day. The work environment you create for your employees is directly correlated to the image your company projects to the community. It’s the little things that you do for your staff – whether it be a staff…

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Lights.Camera.Action! – The importance of adding video to your marketing strategy

I was reminded this weekend of the power of film. Film has the ability to personalize a business, help build or strengthen your brand, share a story, create awareness for a need, illicit emotion, bring about change, and create action. As a small business owner, isn’t this something you are trying to do every day? Think about how effective a short video could be on highlighting a special business focus, or punching up blog entry, or highlighting the emotion and activity of an event.

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Does Your Website Have the Five Abilities?

Since my company is currently undertaking a website redesign project, I’ve been thinking a lot about websites lately – in particular, what makes them successful as a marketing tool. In a quest to learn what other companies have done, I’ve visited dozens upon dozens of business sites for clues to their potential success. What I think I’ve discovered is…

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Book Review: The Future of Nonprofits: Innovate and Thrive in the Digital Age

Leaders in the nonprofit and social technology world, David J. Neff and Randal Moss reveal how the future of innovation, internal entrepreneurship, fundraising and social media communications will radically reshape the landscape of nonprofits in the next five years.