Category : Pitching

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PR Newswire Lays It All Out in a Video!

What we do” videos, also known as “explainer” videos, are a great way to share a simplified message with your target audience to demystify a business’ services and product offerings.

Instead of “telling” you how to make one, PR Newsire decided to create their own to illustrate how it works. Their creative team huddled with their producers to find a way to make a complex business like PR more understandable. We believe this is also a simple way of explaining what to expect when you hire a PR or communications team to craft and amplify your message.

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Great Networking Opportunity with Entrepreneur Magazine!

PR over Coffee in Austin is proud to host Grant Davis, contributing Tech & Money Editor for Entrepreneur Magazine, in Austin on November 13, 6-8 PM at the Acton School of Business.

This one-of-a-kind meetup is an opportunity for tech startups and established businesses to come ask Grant what he and his fellow editors at Entrepreneur look for when they decide to write about new technology businesses.

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Who Jacked My News?!

The recently coined phrase, “Newsjacking”, by the clever David Meerman Scott (author of Newsjacking and The New Rules of Marketing and PR) breathes new life into a PR maneuver as old as the invention of soft soap. With the advent and rise of social media and the 24 hour news cycle, “newsjacking” has found a name and place in today’s media tool box by creating a level playing field in the world of communications.

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Pitch YOUR Story to the Media

While I was reading this weekend about what other journalists were saying about how to get your story in the paper, I found myself scoffing at a blog post that read, “There is a proven method to get your story in the paper.” Then I read on and actually agreed with the author (somewhat)— “The proven method is effective communication.” While an editor always has the upper hand in saying whether or not a story will run and where, the chances of that story running are better if a reporter has great information on an interesting story. This is where you come in to help.