Category : Media Relations

I’m often asked by small business owners and entrepreneurs: “When I want a news outlet or publication to include me in a story, I should send them a news release, right?” It certainly depends on the situation, but my answer is often, “No. Skip it.” And here’s why: A news release (a.k.a., a press release)…

Content is king…and this applies to the good ‘ol PR tool known as the press release—or as I call it, the news release. Earlier this year while sitting in the Austin Content Marketing Tweetup ‘hot seat’ with my PRC colleague-in-crime LuAnn Glowacz, it was discovered we didn’t see eye-to-eye on the press release being alive…

As a PR professional, one of my least favorite calls from a client is the one that begins, “Uh, we might have a little crisis in the works, we’ve got reporters requesting interviews for tomorrow morning’s paper and we need your help.”

The media have been exposing “bad” PR pitches and press releases for a while now, usually because the pitches are offensive, ill-conceived or down-right off target.  Listen: We’ve all had our off days (including me: shocker, I know). Every single great PR person I know lives in fear of being exposed one day (by The Bad…