Category : Media Relations

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When to Skip the News Release

I’m often asked by small business owners and entrepreneurs: “When I want a news outlet or publication to include me in a story, I should send them a news release, right?” It certainly depends on the situation, but my answer is often, “No. Skip it.” And here’s why: A news release (a.k.a., a press release)…

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Wanted Alive: The Press Release is NOT Dead

Content is king…and this applies to the good ‘ol PR tool known as the press release—or as I call it, the news release. Earlier this year while sitting in the Austin Content Marketing Tweetup ‘hot seat’ with my PRC colleague-in-crime LuAnn Glowacz, it was discovered we didn’t see eye-to-eye on the press release being alive…

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When Crisis Looms, Don’t Be That Guy! Start Communicating Early

As a PR professional, one of my least favorite calls from a client is the one that begins, “Uh, we might have a little crisis in the works, we’ve got reporters requesting interviews for tomorrow morning’s paper and we need your help.”

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Mean Media: Should You Fight Back?

The media have been exposing “bad” PR pitches and press releases for a while now, usually because the pitches are offensive, ill-conceived or down-right off target.  Listen: We’ve all had our off days (including me: shocker, I know). Every single great PR person I know lives in fear of being exposed one day (by The Bad…