Category : Marketing

3

I Have a Facebook Fan Page…Now What?

Congratulations for diving into the world of Social Media! A powerful tool to add to your marketing mix, social media can be a bit overwhelming. But, it doesn’t have to be! Here are a few ways to help you succeed in getting out your message effectively while still having fun.

2

Message Not Sticking? Time to Get Psycho.

When you’re putting together an integrated communications plan, one of the very first things you need to do is to define your ideal customers. This is important in every aspect of communications and is absolutely critical for good public relations. But even if you seem to have a clear vision of your customers’ demographics, you may be missing the point. Why?