Category : Marketing

Fall story ideas to generate publicity and PR for your business!
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Fall story ideas to generate publicity and PR for your business!

Aaaahhhh – Fall is in the air! Even here in Austin, we are starting to see some cooler temps (and we couldn’t be happier about that). It’s time to dust off the PR cobwebs and think about how you can craft some story ideas (pitches) for your business around the Fall season.

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Video: Good for your SEO and your CEO!

In their latest vlog post, Whitney Casey Productions’ Erica Harpold weighs in on the Forbes Insights article, “Video In The C-Suite”.

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The Bees in Your Own Backyard

It may seem obvious, but there’s a ‘free’ PR opportunity you as an employer may be overlooking every day. The work environment you create for your employees is directly correlated to the image your company projects to the community. It’s the little things that you do for your staff – whether it be a staff…

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SEO for PR: It’s not rocket science

In today’s online driven world, everyone in the marketing profession should understand search engine optimization (SEO) basics. Public Relations is no different. I would argue that only website strategists have more at stake before the mighty sword of Google.

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Tips for using online video for your business

We are excited to have our first ever Vlog on PR Soup as part of our “Guest Blogger Series”! Erica Harpold, executive producer of Whitney Casey Productions shares her tips for using online video for your business. Erica Harpold is the executive producer of Whitney Casey Productions. WCP is an online video branding company that…

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Lights.Camera.Action! – The importance of adding video to your marketing strategy

I was reminded this weekend of the power of film. Film has the ability to personalize a business, help build or strengthen your brand, share a story, create awareness for a need, illicit emotion, bring about change, and create action. As a small business owner, isn’t this something you are trying to do every day? Think about how effective a short video could be on highlighting a special business focus, or punching up blog entry, or highlighting the emotion and activity of an event.

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Does Your Website Have the Five Abilities?

Since my company is currently undertaking a website redesign project, I’ve been thinking a lot about websites lately – in particular, what makes them successful as a marketing tool. In a quest to learn what other companies have done, I’ve visited dozens upon dozens of business sites for clues to their potential success. What I think I’ve discovered is…

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The Million Dollar Question: Is Google+ Worth It?

In a recent Harvard Business Review piece, the author, a well-known social media strategist who oversees, among others, the famous twitter brand of Shaquille O’Neal (@Shaq), begs one simple question that’s, well, not-so-simple. Paraphrasing: “How do I monetize social media? And if I can’t, why bother?” This question couldn’t come at a better time. With the recent launch of Google+, being lauded as the latest and greatest in an already saturated field, I find myself, a social media fan, beginning to wonder what the hell I’m doing and why.

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Is Your Company Trapped By Corporate Social Responsibility?

There’s been a lot of talk lately about corporate social responsibility and how it relates to your business’ public relations strategy. In fact, CSR (yes, it even has its own acronym) has been addressed more than once in this blog. In a  Harvard  Business Review article, February 2007, entitled “Redefining Corporate Social Responsibility”, Mark Kramer…

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HELP! I have brain freeze.

We all know the feeling. The pounding that starts slow and then wham has you wincing in momentary pain. I’ve read that pressing your tongue or thumb to the roof of your mouth helps quell the throbbing. For me, squeezing my eyes shut and saying a few choice words seems to do the trick. This…