Category : Entrepreneur

Seven Snarky Ways To Avoid PR Success
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Seven Snarky Ways To Avoid PR Success

Alright, let’s just jump right in! When your PR people call or write, don’t return those pesky phone calls or emails promptly. Journalists aren’t, after all, working on deadline or anything, so there’s no reason to be respectful of their time. Don’t get your PR team involved in branding meetings and brainstorming sessions. Heaven knows,…

Resume Makeover Challenge!
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Resume Makeover Challenge!

Browsing Pinterest the other day, I came across a story from Mashable that questioned if beautiful design can make your resume stand out. The pictures immediately caught my attention (okay, the pictures of the resumes; not the silly blog header picture)! Inspired by the great designs, I decided to take the challenge with my own…

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PR Newswire Lays It All Out in a Video!

What we do” videos, also known as “explainer” videos, are a great way to share a simplified message with your target audience to demystify a business’ services and product offerings.

Instead of “telling” you how to make one, PR Newsire decided to create their own to illustrate how it works. Their creative team huddled with their producers to find a way to make a complex business like PR more understandable. We believe this is also a simple way of explaining what to expect when you hire a PR or communications team to craft and amplify your message.

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My Secret Plan for A Productive 2013

Everyone wants to have a productive 2013, right? We’ve all got lists, even if they’re only in our heads.

But how do we effectively achieve those goals?

My secret: focus my time and actions on helping those around me.

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Every Picture Tells A Story; And So Can You!

The year of 2012 saw a surge in the use of infographics to tell stories. Everything from politics to the peaks and valleys of business financials to environmental monitoring became a reason to get creative and make an infographic.

We wonder if this won’t become even more popular in the years to come, as information overload becomes more and more of a factor, and easy ways to process, break down and disseminate information are sought after.

We found two articles worth sharing on the use of graphics to tell stories.

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Great Networking Opportunity with Entrepreneur Magazine!

PR over Coffee in Austin is proud to host Grant Davis, contributing Tech & Money Editor for Entrepreneur Magazine, in Austin on November 13, 6-8 PM at the Acton School of Business.

This one-of-a-kind meetup is an opportunity for tech startups and established businesses to come ask Grant what he and his fellow editors at Entrepreneur look for when they decide to write about new technology businesses.

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Tips to Give Your PR and Marketing Strategy Some “Holidazzle”

With a little less than 30 days until Black Friday, you may still be thinking about your PR and Marketing strategy for the approaching holidays. The truth of the matter is that you’re already behind the 8-ball.

A recent research report by Yesmail Interactive shows that many brands haven’t properly aligned their marketing activities (PR and social media included) to meet consumer shopping habits. The result: missed opportunities to gain and convert consumer attention into sales.

Don’t panic. There’s still time to get some cleaver ideas together.

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Get a first look into the crystal ball of business trends

Hey Friends and Fellow Followers: We’ve got an idea for you to help you gain an edge in your business! It’s a conference. (Wah wah, I hear the groans, cut it out. I promise . . . ) This conference is NOT your granddad’s confab!

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20 things you should know about PR

You tried the DIY thing and it didn’t work out so well. Now it’s time to hire a PR pro. Here are a few things you should know before signing on the dotted line.

Refill the cup of coffee, take a deep breath, and know you’re not alone.

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3 Must-Know Secrets to Building Your Dream Team

You’ve seen it on TV. You’re watching the Grammies, Oscars, or another awards show and the winner is announced. Giddy with surprise, she approaches the stage to accept her award, then proceeds to thank a seemingly endless list of people who believed in her and helped her get where she is.