Category : Customer Engagement

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Now We Vent

Manners, people. Seriously. This may not be your average PR advice post, but it’s unmistakably good business and public relations advice. Deep breath; I’m ready to rant. As a business owner, you come into contact with people every day whom you think could become future customers/clients. You also meet people who may never have a…

Pinterest – has it caught your attention yet? It should!

I have to admit that I’ve caught the Pinterest fever! It’s a dream for this wannabe Martha Stewart – all my favorite things in one place, neatly organized, and easily shared. Nirvana!

So, what is this new nirvana I’m drooling over?

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Elevator Pitches – do they work?

Over the past year, I’ve had the opportunity to see several savvy, well-connected speakers talk about a the all-too-often referred to ‘elevator pitch’. Each person left me with a different set of ideas and expectations about the succinctly-orchestrated introduction that we use at least a few times every week.

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How Infographics Can Improve Your Storytelling

As a PR pro, I make my living telling stories. But I’m also a visual learner: visuals are important to me when I’m making informed decisions. It turns out, I’m not the only who learns this way: About 65 percent of the US population is made up of visual learners. That’s a big percentage of…

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Lights.Camera.Action! – The importance of adding video to your marketing strategy

I was reminded this weekend of the power of film. Film has the ability to personalize a business, help build or strengthen your brand, share a story, create awareness for a need, illicit emotion, bring about change, and create action. As a small business owner, isn’t this something you are trying to do every day? Think about how effective a short video could be on highlighting a special business focus, or punching up blog entry, or highlighting the emotion and activity of an event.

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Does Your Website Have the Five Abilities?

Since my company is currently undertaking a website redesign project, I’ve been thinking a lot about websites lately – in particular, what makes them successful as a marketing tool. In a quest to learn what other companies have done, I’ve visited dozens upon dozens of business sites for clues to their potential success. What I think I’ve discovered is…

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Is Your Company Trapped By Corporate Social Responsibility?

There’s been a lot of talk lately about corporate social responsibility and how it relates to your business’ public relations strategy. In fact, CSR (yes, it even has its own acronym) has been addressed more than once in this blog. In a  Harvard  Business Review article, February 2007, entitled “Redefining Corporate Social Responsibility”, Mark Kramer…

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Effectively Using Community Relations in your PR Strategy

Does your business have a community service project or plan? If your answer is no, why not? Community relations is one of the most overlooked PR strategies, yet something that can easily be implemented for very little money – if any at all – and with a small time commitment.  Plus, chances are the majority…

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Book Review: The Future of Nonprofits: Innovate and Thrive in the Digital Age

Leaders in the nonprofit and social technology world, David J. Neff and Randal Moss reveal how the future of innovation, internal entrepreneurship, fundraising and social media communications will radically reshape the landscape of nonprofits in the next five years.

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Engage, Listen, Be Authentic, Be Transparent. But How?

I survived SXSWi 2011 and all I got was this lousy t-shirt. Okay, I kid. This year’s conference actually served for some great networking opportunities and some solid presentations and heated panel discussions around branding, marketing, business and social media.