Category : Customer Engagement

5 Tips for Getting Your Audience to
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5 Tips for Getting Your Audience to “Spread the Word”

Your supporters and partners are one of the most productive marketing channels you have, and one of the least expensive. But I see so few orgs that ask supporters to spread the word on vital asks, and even fewer who make it easy (and far more likely) for them to do so. Is your organization using a “spreading the word” strategy?

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PR Newswire Lays It All Out in a Video!

What we do” videos, also known as “explainer” videos, are a great way to share a simplified message with your target audience to demystify a business’ services and product offerings.

Instead of “telling” you how to make one, PR Newsire decided to create their own to illustrate how it works. Their creative team huddled with their producers to find a way to make a complex business like PR more understandable. We believe this is also a simple way of explaining what to expect when you hire a PR or communications team to craft and amplify your message.

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My Secret Plan for A Productive 2013

Everyone wants to have a productive 2013, right? We’ve all got lists, even if they’re only in our heads.

But how do we effectively achieve those goals?

My secret: focus my time and actions on helping those around me.

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Every Picture Tells A Story; And So Can You!

The year of 2012 saw a surge in the use of infographics to tell stories. Everything from politics to the peaks and valleys of business financials to environmental monitoring became a reason to get creative and make an infographic.

We wonder if this won’t become even more popular in the years to come, as information overload becomes more and more of a factor, and easy ways to process, break down and disseminate information are sought after.

We found two articles worth sharing on the use of graphics to tell stories.

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Stitchin’ Stories With Social Media

I spent last weekend at the International Quilt Festival in Houston – a total feast for my senses! Approximately 50,000 people cross through the doors of the George R. Brown Convention center (it’s not your Grandma’s quilt show), so there’s no doubt that it’s a major challenge for exhibitors at any tradeshow to rise above noise (literally and figuratively) and gain the attention of attendees. Every booth has something unique to offer, of course, but imagine trying convey this when you also have a language barrier to overcome!

Here are some of the fun ways I noticed exhibitors were trying to get their product noticed.

To Blog or Not to Blog - That Is the Question!
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To Blog or Not to Blog – That Is the Question!

If your company doesn’t have a blog yet, you might be wondering if you’re missing out on the latest and greatest business generator, or whether you’re just smarter than the average bear and avoiding a pitfall. (Click on “Blog” and there’s nothing there = pitfall.) There’s a plethora of free content out there in the world these days; your blog needs to be stand up to the competition. Sloppy and irrelevant have no place in the blogosphere, so think before you give that 22 year old intern the job.

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The Awe Inspiring Power of the Internet & Social Media

This infographic from Open-Site.Org, called Power to the Online People illustrates just how much social media is affecting our lives socially and politically. It also illustrates how important it is for you to get your message, whether it’s political, business, social or news, RIGHT.

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5 tips to get rid of the blog writing blues?

Okay – I admit it. This topic came to mind because I flat out couldn’t think of anything to write about today. I knew it had to be done – we need fresh content – but, I was stuck. It seems everything moves so quickly these days, it’s hard not to feel like anything you write about is ‘yesterday’s news’. Does this sound familiar?

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Nice Video! But How Are People Going to Find it?

Okay. Great. Everything came into place and you wound up with a beautiful video about your business. Your staff looks courteous, your product looks beautiful, and the soundtrack would make anyone want to do business with you. Fantastic. Now how are people going to see it?

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Has your company’s storytelling gone “transmedia”?

One of the top buzzwords heard at SXSWi was “transmedia”. Interestingly this term is neither new or revolutionary. Transmedia (or transmedia storytelling), instead, is a little spit and polish on some communication strategies that are tried and true.