Category : Crisis
It isn’t uncommon for businesses of all sizes to find themselves in trouble even when times are good. These days, almost every business in virtually every industry has had to navigate some troubled waters. And although misery may love company, if you are at the helm and your company has found itself leaning the wrong way, you may feel like you are making the crossing solo. Fear not.
As a PR professional, one of my least favorite calls from a client is the one that begins, “Uh, we might have a little crisis in the works, we’ve got reporters requesting interviews for tomorrow morning’s paper and we need your help.”