Category : Business

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Effectively Using Community Relations in your PR Strategy

Does your business have a community service project or plan? If your answer is no, why not? Community relations is one of the most overlooked PR strategies, yet something that can easily be implemented for very little money – if any at all – and with a small time commitment.  Plus, chances are the majority…

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Six Tricks to Hiring Entrepreneurial Employees

Hey new entrepreneur! How are you feeling today? Nervous?! I hear you. It’s not always sunshine and rainbows in your world. Especially if the problem you’re facing is hiring employees number two and three (with you being employee number one). Who to hire is a tough question we all face in our lives. The question I hear most is do I hire a worker bee or an entrepreneur like me?

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Social Media: For Small Business, It Can Be Like Jumping Hurdles

Social media continues to grow globally in terms of adoption, usage, interest and impact in a massive way. It’s undeniably changing the way that content and information work particularly in terms of the publishing of consumer opinion. This has transformed the way that consumers relate to brands and the way that brands should operate, driving direct interaction, transparency and a more consultative approach.

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Wanted Alive: The Press Release is NOT Dead

Content is king…and this applies to the good ‘ol PR tool known as the press release—or as I call it, the news release. Earlier this year while sitting in the Austin Content Marketing Tweetup ‘hot seat’ with my PRC colleague-in-crime LuAnn Glowacz, it was discovered we didn’t see eye-to-eye on the press release being alive…

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Book Review: The Future of Nonprofits: Innovate and Thrive in the Digital Age

Leaders in the nonprofit and social technology world, David J. Neff and Randal Moss reveal how the future of innovation, internal entrepreneurship, fundraising and social media communications will radically reshape the landscape of nonprofits in the next five years.

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When Crisis Looms, Don’t Be That Guy! Start Communicating Early

As a PR professional, one of my least favorite calls from a client is the one that begins, “Uh, we might have a little crisis in the works, we’ve got reporters requesting interviews for tomorrow morning’s paper and we need your help.”

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Mean Media: Should You Fight Back?

The media have been exposing “bad” PR pitches and press releases for a while now, usually because the pitches are offensive, ill-conceived or down-right off target.  Listen: We’ve all had our off days (including me: shocker, I know). Every single great PR person I know lives in fear of being exposed one day (by The Bad…

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Nine Steps to a Noteworthy Newsroom

Journalists are crazy busy these days. With information coming from every direction, sometimes it’s tough for a journalist to decide where to go to find the best and most newsworthy stuff. You, as a business owner, need to be aware that making the journalists’ job easier is key to getting media coverage for your company.

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Engage, Listen, Be Authentic, Be Transparent. But How?

I survived SXSWi 2011 and all I got was this lousy t-shirt. Okay, I kid. This year’s conference actually served for some great networking opportunities and some solid presentations and heated panel discussions around branding, marketing, business and social media.

Want to Make Money? Find Ways to Give Back
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Want to Make Money? Find Ways to Give Back

With my head still reeling from SXSW Interactive, it’s back to the grindstone solving clients’ public relations challenges with a renewed focus. Buzz at the conference this year centered around a trend that may surprise you: social giving. There was an exceptionally strong track for attendees interested in learning how non-profit organizations are adapting to…