Category : Business

2

The Bees in Your Own Backyard

It may seem obvious, but there’s a ‘free’ PR opportunity you as an employer may be overlooking every day. The work environment you create for your employees is directly correlated to the image your company projects to the community. It’s the little things that you do for your staff – whether it be a staff…

1

Are You Likeable? (Does It Matter?)

“Mommy, I don’t like you. You’re not my friend.” I get this from my fickle 5 year old on a regular basis. My snarky reply is usually, “Good. I’m your parent, not your friend. You’re not supposed to like me.” CEOs and business owners struggle with a similar issue on a regular basis: with employees,…

1

Lights.Camera.Action! – The importance of adding video to your marketing strategy

I was reminded this weekend of the power of film. Film has the ability to personalize a business, help build or strengthen your brand, share a story, create awareness for a need, illicit emotion, bring about change, and create action. As a small business owner, isn’t this something you are trying to do every day? Think about how effective a short video could be on highlighting a special business focus, or punching up blog entry, or highlighting the emotion and activity of an event.

4

Does Your Website Have the Five Abilities?

Since my company is currently undertaking a website redesign project, I’ve been thinking a lot about websites lately – in particular, what makes them successful as a marketing tool. In a quest to learn what other companies have done, I’ve visited dozens upon dozens of business sites for clues to their potential success. What I think I’ve discovered is…

6

The Million Dollar Question: Is Google+ Worth It?

In a recent Harvard Business Review piece, the author, a well-known social media strategist who oversees, among others, the famous twitter brand of Shaquille O’Neal (@Shaq), begs one simple question that’s, well, not-so-simple. Paraphrasing: “How do I monetize social media? And if I can’t, why bother?” This question couldn’t come at a better time. With the recent launch of Google+, being lauded as the latest and greatest in an already saturated field, I find myself, a social media fan, beginning to wonder what the hell I’m doing and why.

0

Does CSR = ROI? The numbers can add up!

There has been a lot of talk lately about “community relations” or “corporate social responsibility” (CSR). Dare I say it’s become a buzz word? PR Soup finds the whole subject quite yummy. We’ve written about how to effectively integrate CSR into your current PR strategy and most recently about companies launching pseudo-CSR plans. Undoubtedly, consumers…

0

Four Elements of Exceptional “About” Pages

“Who are you, really?” Certain customers want an answer to that question before they sign on the dotted line (particularly if they are committing to a service or high-end product). The media certainly want an answer to that question before including you in a story. And certainly investors and potential partners will want an answer…

2

Is Your Company Trapped By Corporate Social Responsibility?

There’s been a lot of talk lately about corporate social responsibility and how it relates to your business’ public relations strategy. In fact, CSR (yes, it even has its own acronym) has been addressed more than once in this blog. In a  Harvard  Business Review article, February 2007, entitled “Redefining Corporate Social Responsibility”, Mark Kramer…

0

HELP! I have brain freeze.

We all know the feeling. The pounding that starts slow and then wham has you wincing in momentary pain. I’ve read that pressing your tongue or thumb to the roof of your mouth helps quell the throbbing. For me, squeezing my eyes shut and saying a few choice words seems to do the trick. This…

1

How To Turn Around A Troubled Business

It isn’t uncommon for businesses of all sizes to find themselves in trouble even when times are good. These days, almost every business in virtually every industry has had to navigate some troubled waters. And although misery may love company, if you are at the helm and your company has found itself leaning the wrong way, you may feel like you are making the crossing solo. Fear not.