Category : Business
With a little less than 30 days until Black Friday, you may still be thinking about your PR and Marketing strategy for the approaching holidays. The truth of the matter is that you’re already behind the 8-ball.
A recent research report by Yesmail Interactive shows that many brands haven’t properly aligned their marketing activities (PR and social media included) to meet consumer shopping habits. The result: missed opportunities to gain and convert consumer attention into sales.
Don’t panic. There’s still time to get some cleaver ideas together.
If your company doesn’t have a blog yet, you might be wondering if you’re missing out on the latest and greatest business generator, or whether you’re just smarter than the average bear and avoiding a pitfall. (Click on “Blog” and there’s nothing there = pitfall.) There’s a plethora of free content out there in the world these days; your blog needs to be stand up to the competition. Sloppy and irrelevant have no place in the blogosphere, so think before you give that 22 year old intern the job.
Hey Friends and Fellow Followers: We’ve got an idea for you to help you gain an edge in your business! It’s a conference. (Wah wah, I hear the groans, cut it out. I promise . . . ) This conference is NOT your granddad’s confab!
It is ON like Blogathon, which has become quite the rage in Austin!
#BlogathonATX is a daylong Austin-centric conference that brings both novice and expert bloggers and social media folks together for a day of learning and networking. The event has gained the reputation for bringing together Austin’s best and brightest, and for providing world-class information and training, all with a laid-back, slightly silly local flavor.
Okay – I admit it. This topic came to mind because I flat out couldn’t think of anything to write about today. I knew it had to be done – we need fresh content – but, I was stuck. It seems everything moves so quickly these days, it’s hard not to feel like anything you write about is ‘yesterday’s news’. Does this sound familiar?
You’ve seen it on TV. You’re watching the Grammies, Oscars, or another awards show and the winner is announced. Giddy with surprise, she approaches the stage to accept her award, then proceeds to thank a seemingly endless list of people who believed in her and helped her get where she is.
The recently coined phrase, “Newsjacking”, by the clever David Meerman Scott (author of Newsjacking and The New Rules of Marketing and PR) breathes new life into a PR maneuver as old as the invention of soft soap. With the advent and rise of social media and the 24 hour news cycle, “newsjacking” has found a name and place in today’s media tool box by creating a level playing field in the world of communications.
Okay. Great. Everything came into place and you wound up with a beautiful video about your business. Your staff looks courteous, your product looks beautiful, and the soundtrack would make anyone want to do business with you. Fantastic. Now how are people going to see it?