Category : Branding

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Has your company’s storytelling gone “transmedia”?

One of the top buzzwords heard at SXSWi was “transmedia”. Interestingly this term is neither new or revolutionary. Transmedia (or transmedia storytelling), instead, is a little spit and polish on some communication strategies that are tried and true.

Pinterest – has it caught your attention yet? It should!

I have to admit that I’ve caught the Pinterest fever! It’s a dream for this wannabe Martha Stewart – all my favorite things in one place, neatly organized, and easily shared. Nirvana!

So, what is this new nirvana I’m drooling over?

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Elevator Pitches – do they work?

Over the past year, I’ve had the opportunity to see several savvy, well-connected speakers talk about a the all-too-often referred to ‘elevator pitch’. Each person left me with a different set of ideas and expectations about the succinctly-orchestrated introduction that we use at least a few times every week.

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The Bees in Your Own Backyard

It may seem obvious, but there’s a ‘free’ PR opportunity you as an employer may be overlooking every day. The work environment you create for your employees is directly correlated to the image your company projects to the community. It’s the little things that you do for your staff – whether it be a staff…

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Lights.Camera.Action! – The importance of adding video to your marketing strategy

I was reminded this weekend of the power of film. Film has the ability to personalize a business, help build or strengthen your brand, share a story, create awareness for a need, illicit emotion, bring about change, and create action. As a small business owner, isn’t this something you are trying to do every day? Think about how effective a short video could be on highlighting a special business focus, or punching up blog entry, or highlighting the emotion and activity of an event.

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Does Your Website Have the Five Abilities?

Since my company is currently undertaking a website redesign project, I’ve been thinking a lot about websites lately – in particular, what makes them successful as a marketing tool. In a quest to learn what other companies have done, I’ve visited dozens upon dozens of business sites for clues to their potential success. What I think I’ve discovered is…

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Engage, Listen, Be Authentic, Be Transparent. But How?

I survived SXSWi 2011 and all I got was this lousy t-shirt. Okay, I kid. This year’s conference actually served for some great networking opportunities and some solid presentations and heated panel discussions around branding, marketing, business and social media.

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The Social Media Party Line

I remember well my visits to my grandparents’ house in New Orleans as a girl. Inside their cottage home were all sorts of unusual treasures, unlike my family’s own modern home 200 miles away. Notably in the hallway, there sat a black, heavy phone with a big finger dial atop a piece of furniture known as a ‘telephone table’.

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The ‘So What?’ Factor: What’s In It For Me?

One of the biggest challenges I see on a daily basis with clients is how to deliver value propositions. Most businesses are started to fill an unmet need in the market place with their product or service. The catch is that so much attention goes into developing the vendor product or service, over time it’s…

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I Have a Facebook Fan Page…Now What?

Congratulations for diving into the world of Social Media! A powerful tool to add to your marketing mix, social media can be a bit overwhelming. But, it doesn’t have to be! Here are a few ways to help you succeed in getting out your message effectively while still having fun.