Category : Branding

Seven Snarky Ways To Avoid PR Success
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Seven Snarky Ways To Avoid PR Success

Alright, let’s just jump right in! When your PR people call or write, don’t return those pesky phone calls or emails promptly. Journalists aren’t, after all, working on deadline or anything, so there’s no reason to be respectful of their time. Don’t get your PR team involved in branding meetings and brainstorming sessions. Heaven knows,…

Resume Makeover Challenge!
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Resume Makeover Challenge!

Browsing Pinterest the other day, I came across a story from Mashable that questioned if beautiful design can make your resume stand out. The pictures immediately caught my attention (okay, the pictures of the resumes; not the silly blog header picture)! Inspired by the great designs, I decided to take the challenge with my own…

5 Tips for Getting Your Audience to
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5 Tips for Getting Your Audience to “Spread the Word”

Your supporters and partners are one of the most productive marketing channels you have, and one of the least expensive. But I see so few orgs that ask supporters to spread the word on vital asks, and even fewer who make it easy (and far more likely) for them to do so. Is your organization using a “spreading the word” strategy?

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PR Newswire Lays It All Out in a Video!

What we do” videos, also known as “explainer” videos, are a great way to share a simplified message with your target audience to demystify a business’ services and product offerings.

Instead of “telling” you how to make one, PR Newsire decided to create their own to illustrate how it works. Their creative team huddled with their producers to find a way to make a complex business like PR more understandable. We believe this is also a simple way of explaining what to expect when you hire a PR or communications team to craft and amplify your message.

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Every Picture Tells A Story; And So Can You!

The year of 2012 saw a surge in the use of infographics to tell stories. Everything from politics to the peaks and valleys of business financials to environmental monitoring became a reason to get creative and make an infographic.

We wonder if this won’t become even more popular in the years to come, as information overload becomes more and more of a factor, and easy ways to process, break down and disseminate information are sought after.

We found two articles worth sharing on the use of graphics to tell stories.

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Stitchin’ Stories With Social Media

I spent last weekend at the International Quilt Festival in Houston – a total feast for my senses! Approximately 50,000 people cross through the doors of the George R. Brown Convention center (it’s not your Grandma’s quilt show), so there’s no doubt that it’s a major challenge for exhibitors at any tradeshow to rise above noise (literally and figuratively) and gain the attention of attendees. Every booth has something unique to offer, of course, but imagine trying convey this when you also have a language barrier to overcome!

Here are some of the fun ways I noticed exhibitors were trying to get their product noticed.

To Blog or Not to Blog - That Is the Question!
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To Blog or Not to Blog – That Is the Question!

If your company doesn’t have a blog yet, you might be wondering if you’re missing out on the latest and greatest business generator, or whether you’re just smarter than the average bear and avoiding a pitfall. (Click on “Blog” and there’s nothing there = pitfall.) There’s a plethora of free content out there in the world these days; your blog needs to be stand up to the competition. Sloppy and irrelevant have no place in the blogosphere, so think before you give that 22 year old intern the job.

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ATX Blogger Alert: Eat, Learn, Party!

It is ON like Blogathon, which has become quite the rage in Austin!

#BlogathonATX is a daylong Austin-centric conference that brings both novice and expert bloggers and social media folks together for a day of learning and networking. The event has gained the reputation for bringing together Austin’s best and brightest, and for providing world-class information and training, all with a laid-back, slightly silly local flavor.

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The Awe Inspiring Power of the Internet & Social Media

This infographic from Open-Site.Org, called Power to the Online People illustrates just how much social media is affecting our lives socially and politically. It also illustrates how important it is for you to get your message, whether it’s political, business, social or news, RIGHT.

Personal Branding: The Perfect Storm
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Personal Branding: The Perfect Storm

Personal branding is not a new concept, and yet one cannot pick up an entrepreneurial or business magazine without stumbling across it. Why all this recent popularity? What has happened to put personal branding on everyone’s lips?