Over the last few weeks I’ve had several consulting meetings with budding entrepreneurs and solopreneurs who have some pretty stellar ideas on the table. Most of them still have full-time jobs, but are self-motivated enough to push forward on their journey no matter the hill or valley…

What business owners tend to forget is how fast word can spread in this rapid-exchange media environment. There is no time clock, there are no geographic borders; instant gratification is expected. These reasons alone should make you want to read on.

The large and fast-growing U.S. Hispanic market has been intriguing marketers lately. There are around 50 million Hispanics in the U.S., about one-fifth of the U.S. population. More significantly, Hispanics account for at least half of U.S. population growth.

I had the honor of leading a breakout session on public relations at BlogathonATX this past weekend, alongside the venerable Dara Quackenbush, public relations professor at Texas State University. The room was almost exclusively filled with self-employed entrepreneurs at various stages in their blogging journeys…

One of the coolest things about Austin is its sense of community. When I moved here from New Orleans 7 years ago, I worried it would take awhile for me to make new friends, to build relationships, to develop a supportive community. My worrying was needless.

One of the biggest challenges I see on a daily basis with clients is how to deliver value propositions. Most businesses are started to fill an unmet need in the market place with their product or service. The catch is that so much attention goes into developing the vendor product or service, over time it’s…

Congratulations for diving into the world of Social Media! A powerful tool to add to your marketing mix, social media can be a bit overwhelming. But, it doesn’t have to be! Here are a few ways to help you succeed in getting out your message effectively while still having fun.

When you’re putting together an integrated communications plan, one of the very first things you need to do is to define your ideal customers. This is important in every aspect of communications and is absolutely critical for good public relations. But even if you seem to have a clear vision of your customers’ demographics, you may be missing the point. Why?

We’ve all been there. Finally settling down in front of the computer, we pull up the blank page, stare at it for a bit, daydream nervously about all the great things we want to relay in writing, then feel a rush of angst. We get up, get another cup of coffee, and come back hoping…

By Sherry Lowry, serial entrepreneur

It is my privilege to participate in the launch of The PR Channel. It’s a strong prediction, but I believe this blog will change the general public’s perception and direct experience with the field of Public Relations.