Okay. Great. Everything came into place and you wound up with a beautiful video about your business. Your staff looks courteous, your product looks beautiful, and the soundtrack would make anyone want to do business with you. Fantastic. Now how are people going to see it?
One of the top buzzwords heard at SXSWi was “transmedia”. Interestingly this term is neither new or revolutionary. Transmedia (or transmedia storytelling), instead, is a little spit and polish on some communication strategies that are tried and true.
Whether it’s your first time heading to South by Southwest (“South By” as it’s often referred to) or your 5th, it’s key to have a game plan in place before tackling the monstrous conference.
First, prepare yourself to run into a wide variety of South By attendees… With music, film and interactive tech enthusiasts swarming the streets, there’s no telling who you’ll spot in early March in downtown Austin. Last year over 19,000 people attended the Interactive portion alone according to CNN, an increase of 40% from 2010. Who knows what the numbers will be like this year!
Manners, people. Seriously. This may not be your average PR advice post, but it’s unmistakably good business and public relations advice. Deep breath; I’m ready to rant. As a business owner, you come into contact with people every day whom you think could become future customers/clients. You also meet people who may never have a…
Happy anniversary! It’s been one year since the birth of PR Soup. And we’re so amazed and humbled by the support we’ve gotten from you: the tech entrepreneur, the small business owner, the nonprofit marketer, the fellow PR professional…oh, and a big shout out to mom, too. More has changed for us in the past…
There are the obvious benefits to digital publications; from lower production costs to ease of distribution, one often forgotten benefit is the wealth of information and revenue each archived issue of a digital publication contains. In fact, back issues have never looked so good! Digital publications are capitalizing on back issues like never before and…
I have to admit that I’ve caught the Pinterest fever! It’s a dream for this wannabe Martha Stewart – all my favorite things in one place, neatly organized, and easily shared. Nirvana!
So, what is this new nirvana I’m drooling over?
Over the past year, I’ve had the opportunity to see several savvy, well-connected speakers talk about a the all-too-often referred to ‘elevator pitch’. Each person left me with a different set of ideas and expectations about the succinctly-orchestrated introduction that we use at least a few times every week.
While I was reading this weekend about what other journalists were saying about how to get your story in the paper, I found myself scoffing at a blog post that read, “There is a proven method to get your story in the paper.” Then I read on and actually agreed with the author (somewhat)— “The proven method is effective communication.” While an editor always has the upper hand in saying whether or not a story will run and where, the chances of that story running are better if a reporter has great information on an interesting story. This is where you come in to help.