Chief Ideators*

*Solutions people, conceptualists, problem solvers, think tank.

 

Your Co-Chief Ideators™

Christine Cox Reinauer

Christine Cox Reinauer

With nearly 20 years of media experience, Christine has seen all sides of the complicated maze that is PR/Branding/Marketing.

Christine worked for the Castano Tobacco Litigation for 8 years as Media Relations Director. The national consortium was comprised of 65 law firms heading a massive class action suit against 13 tobacco companies and another against gun manufacturers and distributers. This gave her a wide range of experience in building relationships with both the media and the audience, in a politically charged arena.

Christine is a published writer whose bylines can be found in austinwoman magazine, Texas Construction/ENR, Luxury Home Quarterly, San Antonio Business Journal and Giving City, among others. She also has experience with non-profits. Christine has served on several boards, has been an executive administrator, and has handled communications campaigns for several not-for-profit entities over the years. She has a special interest in the environment and seeks to help businesses of like mind!

With a Bachelor of Journalism and a Bachelor of English from Louisiana State University, Christine is a former Disc Jockey, Public Affairs radio host, and TV/Radio talent. She is a member of  the  Austin and Seattle chapters of the Association of Women in Communications where she served for two years as a VP, and is former Chair of Freelance Austin.  The mother of two young super-women who are recent St. Edwards University graduates, Christine lives between Austin and Seattle and likes the dramatic weather differences between the two cities. Yes; she’ll tell you she’s living the best of ‘both’ worlds!

 

Andrea Schulle

Andrea Schulle

Andrea always dreamed of living the Mad Men lifestyle on Madison Avenue, but realized early on that lifestyle wasn’t for her. So she cut her communications teeth by going client side and working as part of corporate communication teams. This experience was invaluable in teaching her all facets of corporate communications, and showed her the power of a well-executed, brand-centric integrated communications campaign.

Andrea has been fortunate to work in a variety of industries that range from higher education to automotive (yes, she learned how to remove a car windshield at Ford in Detroit!) to process and level instrumentation to a retail point-of-sale software company. She’s planned and executed million dollar communication budgets, survived the cold January in NYC running a tradeshow at Javits Center, successfully executed integrated marketing campaigns that saw 30% response rate, gotten clients’ stories placed in national magazines and radio shows, and strategically took a company through a name change and repositioning that ultimately lead to an acquisition by Oracle.

Passionate about giving back to the Austin community, Andrea serves on the Board of Directors for Lights.Camera.Help. She also supports local non-profit Wonders & Worries and spent three years co-chairing the  Wonder Ball Daddy/Daughter Dance for the organization. During that time, she helped grow the event to over 500 attendees. Andrea also recently spent two years on the Board for Freelance Austin.  Her work as VP of Membership for Austin Chapter of the Association of Women in Communications (AWC) earned a national award and she is the 2007 winner of the Anne Durrum Robinson Creative Initiative Award.

A graduate of The University of Texas at Austin with a degree in Advertising, Andrea considers herself lucky that she and her family still live in Austin. Hook ‘Em!